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Brand content: definition, translation and synonyms

Brand content: definition, translation and synonyms

Brand content: definition, translation and synonyms

Brand content definition

In corporate policies, brand content refers to a marketing strategy that aims to develop a product or brand, through media messages, objects or content that is informative and often playful.
On the Internet, brand content or content marketing is particularly used by companies, who understand that this communication strategy is more effective than simply placing banner ads on websites. They develop real media and editorial content, according to the principle of storytelling, and use social networks to improve the image of their products or their brands, by focusing on interactivity with targeted consumer users.

Translation of the word Brand content in English

Brand content
content refers to content that can be associated with a brand (storytelling, messages, fun objects, etc.).
The brand content refers to content that may be associated with a brand (storytelling, messages, play objects …).

Synonym (s) of the word Brand content

content marketing

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