[Infografik] 13 Facts and Figures – Why Social Media Marketing pays off for you
Whether you’re a big business or an unknown blogger, being on social media platforms is not an option anymore.
Already over 5.7 billion profiles registered on social networks
Consumers send friends, acquaintances and work colleagues via computer or mobile phone screens to the websites that they like. This often happens via social media platforms. As early as December 2013, over 5.7 billion profiles were registered on social networks worldwide. The age group of 25 to 44 year olds, which is the most attractive for companies, has the majority of Twitter , Facebook and Google+ at just over 50% .
Visual content accounts for over 50% of the shared content
However, these three platforms are just a few of many ways in which you can network with users. Which of the many networks you choose depends on where your target audience is. However, you do not have to restrict yourself to a network, but can use the opportunity to communicate with users through different media. In addition to pure text formats, one can score with his readers, especially with visual content, because photos and videos account for over 50% of the most frequently shared content.
One thing is clear: If you want to pursue a good marketing strategy, you can not ignore social media marketing . The likelihood that your services or products will be purchased increases with increasing exposure to potential customers because half of all social network users share information about products they like .
Take a look at 13 more convincing figures and facts about social media marketing in the infographic and you’re guaranteed to get started today.