Which advertising materials are the most effective?


Please briefly explain why you feel this question should be reported .


The most effective banner formats according to Google

The 4 most effective banner formats

728×90, 336×280, 300×250 and 160×600 ( source )

The pros and cons of banners and text links

  • High attention
  • Partly inappropriate design
  • No size adjustment
  • Banner blindness and adblocker
text links
  • Can be used everywhere
  • Customizable
  • Accepted by the visitors
  • unobtrusive *

* In order to make it easier for visitors to differentiate advertising links from normal links, you can mark affiliate links with a (*) at the end and indicate in the footer of the website that these are affiliate links.

Measuring and controlling

Which advertising material is most effective for a website, you have to measure yourself:

  • How often was the ad displayed?

    If this statistic is not available, you can look at the page views of Google Analytics.

  • How many times has this been clicked?

    You can measure the clickthrough rate by not linking promotional links directly, but using an internal link that records the clicks.
    For WordPress there are z. Eg the plugin PrettyLink .

  • Which conversion was achieved?

    This value can be determined by the sales figures displayed in the affiliate program statistics.

Example of calculating the effectiveness of a banner

↓ values

Banner with a lot of text Banner with picture
Banner views per month



Banner clicks per month

300 clicks

400 clicks




Commission per sale

20,00 €

20,00 €

Conversion rate



Achieved sales

15 sales

20 sales

Earned commission

300.00 €

400.00 €

Commission per 100 visitors

100.00 €

100.00 €

Revenue per click

1,00 €

1,00 €

In this evaluation, only the click numbers differ from each other. In practice, the Conversion Council may differ, which will change the revenue per click.

Clickbank General admin 8 months 0 Answers 197 views 0

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