How effective is email marketing?


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Very effective. It allows one, prospective customers as well as customers cheap and repeatedly write down.

Statistically, customers do not buy until after their 7th visit to a website. With the help of e-mail marketing, you will repeatedly draw attention to yourself and your offers.

On the other hand, e-mail marketing can also be used to create a basis of trust. For example. when sending high quality content. If the readers of the newsletter know one another better, the sale succeeds easier.

Numbers, dates and facts:

E-mail marketing achieves an opening rate of between 5 and 80 percent. It is important to design the subject and the first lines of the e-mail text in such a way that the recipient of the e-mail reads them as much as possible.

The click rate on the link in an email is between 10 and 40%.

Finally, it is still important to know the conversion rate to a linked sales product. This is usually between 2 and 10%.


  • 1,000 subscribers: 50% opening rate, 25% click through rate
  • Result: 125 visitors on the website

Through A / B split testing of e-mails you can find out which subject, which e-mail texts, which link texts and which sales pages lead to better click or conversion rates. A / B split testing offers every email marketing provider, depending on the tariff against surcharge.

Email Marketing FAQ admin 9 months 0 Answers 162 views 0

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