How do you find out which subjects lead to higher opening rates of the e-mail?

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Answer:

By A / B split tests. Every reputable newsletter mailer supports split-testing.

How a split test works:

  • In such a test you first send an e-mail to some recipients of his list.
  • 50% of these recipients see subject “A”, 50% see subject “B”.
  • If, for example, the opening rate of the e-mails with the subject “A” is higher than that of “B”, the remaining e-mail recipients receive the e-mail with the subject “A”.

Such tests are meaningful only from a recipient list of several thousand subscribers.

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Email Marketing FAQ admin 3 months 0 Answers 94 views 0

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